Practica Plus Consulting was founded with one core belief: independent healthcare providers deserve strategic marketing support that delivers results—without the overhead, fluff, or disconnect that often comes with big agencies. That belief is personal.

Edwin Ruis grew up in a family business in El Salvador, where he learned the realities of entrepreneurship early. That hands-on experience shaped a career spent working alongside business owners—from small retailers to hospitals and clinics—always focused on clarity, growth, and sustainability.

With over 20 years of experience, Edwin has led digital transformation efforts inside traditional media organizations, building in-house marketing teams and guiding hundreds of businesses through the shifting digital landscape. His work has earned national recognition, including fellowships at the Maynard Media Academy at Harvard and speaking engagements at national conferences and events hosted by Google, Meta, and other Silicon Valley leaders.

In recent years, Edwin specialized in healthcare, leading marketing strategy for over 300 independent audiology clinics across the U.S. and Canada. As Senior Director of Marketing Services at Audigy, he received the Maxwell Leadership Award for demonstrating leadership principles in action—coaching a team of experts to drive measurable, HIPAA-compliant growth for practices of all sizes.

Practica Plus is the culmination of that journey: a consultancy purpose-built for healthcare practices that are too big for DIY—but not ready to hire a full-time marketing executive. Whether you need a clear roadmap, strategic oversight, or fractional leadership, Edwin brings practical solutions grounded in experience, data, and respect for the entrepreneurial path.

Because growing your practice shouldn’t feel like guesswork. It should feel like momentum.